House No. 09 · Luxury Media & Content

LuxuraViva

Machines, places and the life around them.

LuxuraViva began as a camera in Anthony Assaf's passenger seat. It is now the Group's luxury media house: a studio and a set of channels built around cars, driving and the world that surrounds them — the roads, the workshops, the hotels at the end of them, and the people who live that way. We film it ourselves, we drive it ourselves, and we do not post anything we have not actually done.

3.84MFollowers, all platforms

1.2BLifetime views

412Films published

26Countries filmed in

Channels

Where the audience actually is.

Five owned channels, each cut for how people watch on it rather than one master edit pushed everywhere. Figures are as at 31 December 2025; monthly views are a trailing three‑month average.

ChannelWhat runs thereFollowersMonthly views

YouTubeLong‑form films, 12–28 minutes — drives, builds, road trips 1.42M31.6M / mo

InstagramStills, reels and the day‑to‑day — the strongest brand surface 1.09M48.2M / mo

TikTokShort vertical cuts, sound‑led — the discovery engine 960k62.4M / mo

XRelease notes, spec talk and the auction‑week commentary 248k9.1M / mo

The DispatchOwned newsletter — deeper written pieces, no algorithm 122k61% open

Pillars

Four things we film.

Everything published sits in one of four pillars. It keeps the channels coherent, and it is the reason the audience knows what they are getting before they press play.

Machines

Cars, mostly — driven properly and filmed on real roads rather than in a studio. Road tests, ownership stories, restorations and the honest verdict when something expensive is disappointing.

184Films

Roads

Routes worth the drive: passes, coast roads and the border crossings in between. Each film carries the actual route, the season to attempt it and what it costs to do properly.

96Routes filmed

Places

Where the drive ends — hotels, ateliers, private collections and the towns built around them. Filmed as destinations you could actually book, not as inaccessible fantasy.

78Films

Process

The making: workshops, coachbuilders, engine rebuilds and the craftspeople behind them, filmed with full access over months rather than an afternoon.

54Films

Series

Recurring shows.

Three formats the audience returns for. Each runs to a published schedule, which is unusual in this field and is most of why the retention numbers hold.

Weekly

Cold Start

One car, one road, one morning, filmed from the first turn of the key. No studio, no script, and the drive continues whether or not the car behaves.

96
Episodes: 14:20
Avg length: 68%
Retention

Monthly

The Long Way

Multi‑day routes across a country or a range, cut as a short film rather than a vlog. The series that travels best internationally and the one brands ask for most.

31
Episodes: 26:40
Avg length: 71%
Retention

Fortnightly

Bench & Bay

Inside the workshops: rebuilds, restorations and the people who do the work, filmed over months rather than an afternoon. Slowest to make, highest completion rate.

47
Episodes: 19:10
Avg length: 74%
Retention

Partner

How brands work with us.

We take a small number of partnerships a year and we disclose every one of them on the face of the film. Editorial control stays with us; a brand that needs approval over the cut is better served by an agency, and we will say so.

Integrated Film

The product appears inside an episode of an existing series, used as it would actually be used. Written, driven and cut by us, disclosed on screen and in the description.

Typical reach 2.4M+ views
Lead time 10–14 weeks
Approvals Factual only
Exclusivity 90 days, category

Commissioned Production

A standalone film made for the brand's own channels, shot by the same crew to the same standard. The brand owns the master; we retain a behind‑the‑scenes cut for ours.

Crew 4–9 people
Delivery 4K, graded, multi‑cut
Lead time 8–12 weeks
Usage Perpetual, all media

Events & Rallies

Coverage of drives, concours, launches and auction weeks — including sales run by Assaf Auctions — with same‑day vertical cuts and a full film within a fortnight.

Same‑day turnaround Vertical cuts
Full film 14 days
Stills included 150–400
Crew travel Worldwide

Long‑term Ambassadorship

A twelve‑month relationship across all channels, planned as a season rather than a set of posts. Limited to two brands at a time so that the endorsement continues to mean something.

Term 12 months
Concurrent partners Maximum 2
Content commitment 18–24 pieces
Category exclusivity Full term

Contact

Bring us the car, the road or the workshop.

Partnership enquiries go to the studio and are answered by the people who would actually make the film. Owners and collectors with something worth filming are always welcome to write, whether or not there is a budget attached.

Talk to the studio →

LuxuraViva SAS, Paris. A wholly owned house of Assaf Industries. Audience figures are as at 31 December 2025 and are taken from platform analytics. All partnerships are disclosed on the face of the content.

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