Sales
New and pre‑owned performance, grand touring and luxury cars. Every car carries a 140‑point inspection, a provenance check and a written condition grade before it is priced.
48In stockHouse No. 11 · Automotive
Every car sold with the bonnet open.
Assaf Auto sells performance, GT and luxury cars — new and pre‑owned — and publishes a full inspection report on every one before a price is quoted. Behind the showroom sit an advisory desk, a sourcing desk, a workshop, climate‑controlled storage and an export office — so a car can be chosen, found, specified, prepared, kept and moved without leaving the Group.
Est. 2023 · Dubai
Inspection reports published in full
14‑day return on every sale
48Cars in stock
100%Inspected in house
312Sold since 2023
Divisions
Six things under one roof.
Most dealers sell a car and wave. We built the departments that a serious owner ends up needing anyway — and put them in the same building, so the technician who inspected the car is the one who services it, and the person who found it is the one who ships it.
Advisory
Which car, which specification, which upgrades — and which to leave alone. Independent advice on buying, ordering, modifying and designing a car, paid by the hour so it owes nothing to a sale.
140Mandates, 2025Sourcing
A specific car, specification or provenance found on a client's behalf, anywhere. Commission‑based, with the inspection report delivered before the client commits.
64Sourced, 2025Workshop
Servicing, mechanical restoration, paint correction and protection, detailing. Six bays, four technicians, and the room where LuxuraViva films Bench & Bay.
6BaysStorage
Climate‑controlled storage with battery conditioning, monthly exercising, insurance valuations and collection management for owners with more cars than garages.
90SpacesExport
Enclosed transport, customs, cross‑border registration and homologation. The desk handles the paperwork that most private sales fall apart on.
41Countries shipped toAdvisory
Deciding what is best, before money moves.
Most expensive mistakes with cars are made before the car arrives: the wrong model for the use, an option list that kills the resale, a modification that voids the warranty, a colour that halves the buyer pool. The advisory desk exists to prevent them. It is paid by the hour or by fixed fee, never by commission, so the advice is the same whether or not the car comes from our floor.
What to Buy
You describe the use — daily, weekend, track, collection, investment — and the budget. We come back with a shortlist, the specific cars to look for and avoid, the model years that matter, and what each will cost to own over five years, not just to buy.
- Shortlist and comparison report CHF 1,200
- Ownership cost forecast, five years Included
- Second opinion on a car you have found CHF 450
- Negotiation on your behalf Fixed fee
How to Specify
Ordering new is a hundred decisions, and half of them affect what the car is worth in four years. We build the specification with you — engine, options, wheels, colour and trim — and show what each choice does to resale, delivery time and driving.
- Full specification build, with resale notes CHF 1,800
- Colour and trim consultation CHF 650
- Dealer liaison and order tracking Included
- Pre‑delivery inspection at handover CHF 850
What to Upgrade
Wheels, suspension, exhaust, brakes, software, aero, interior — we tell you what actually improves the car, what merely changes it, and what will cost you at resale or with the manufacturer's warranty. Then we specify the work and can carry it out in the workshop or oversee it elsewhere.
- Upgrade plan, prioritised and costed CHF 950
- Warranty and resale impact review Included
- Supplier and parts selection Included
- Project oversight, per project From CHF 2,400
How to Design
Bespoke commissions, one‑off liveries, interior redesigns and restomods. We work with you and the coachbuilder or trimmer on the design itself — proportions, materials, colour — and keep the result something a future buyer will also want.
- Design consultation and mood boards CHF 1,400
- Material and colour sampling Included
- Coachbuilder and trimmer introductions Included
- Commission management, per project Quoted
Advisory fees are credited in full against any car bought from stock or sourced by us within twelve months
Inventory
In stock now.
A selection from the current stock of forty‑eight. Every listed price includes the published inspection report, a twelve‑month mechanical warranty and the fourteen‑day return. Prices are in Swiss francs; other currencies on request.
| Year | Car | Body | Grade | Mileage | Price CHF |
|---|---|---|---|---|---|
| 2024 | Twin‑Turbo Grand Tourer, V8, launch specification | Coupé | Grade 1 | 3,400 km | 318,000 |
| 2022 | Mid‑Engined Berlinetta, manual, carbon package | Coupé | Grade 1 | 11,800 km | 296,000 |
| 2019 | Flat‑Six Sports Car, GT specification, ceramic brakes | Coupé | Grade 1 | 24,100 km | 184,000 |
| 2021 | Long‑Wheelbase Luxury Saloon, V12, rear executive seating | Saloon | Grade 1 | 18,600 km | 262,000 |
| 2016 | Open Grand Tourer, V12, one owner from new | Convertible | Grade 2 | 31,200 km | 158,000 |
| 2023 | Luxury SUV, twin‑turbo V8, rear entertainment | SUV | Grade 1 | 9,900 km | 214,000 |
| 2008 | Naturally‑Aspirated Supercar, V10, manual gearbox | Coupé | Grade 2 | 27,500 km | 228,000 |
| 2025 | Electric Performance Saloon, tri‑motor, delivery mileage | Saloon | Grade 1 | 410 km | 142,000 |
Grade 1 — no defects found on inspection · Grade 2 — cosmetic or service items disclosed in the report · Stock changes weekly
Workshop
The same hands that inspected it.
Open to any owner, not only our customers. Every job is quoted in writing before work begins, photographed during, and returned with the parts that came off. Indicative prices below; a fixed quotation follows inspection.
Servicing & Mechanical
Annual and interval services, brakes, suspension, clutch and gearbox work, diagnostic faults, pre‑purchase inspections for cars we are not selling.
- Annual service From CHF 1,400
- Pre‑purchase inspection, 140 points CHF 850
- Brake overhaul, ceramic From CHF 6,200
- Clutch and flywheel From CHF 4,800
Restoration
Mechanical and cosmetic restoration of collector cars, from a sympathetic recommissioning to a full bare‑metal rebuild, documented for the car's file.
- Recommissioning after storage From CHF 3,600
- Engine rebuild Quoted
- Interior retrim From CHF 9,500
- Bare‑metal restoration Quoted
Paint & Protection
Paint correction, ceramic coating, paint protection film and wrapping, in a dust‑controlled booth with the panels measured before and after.
- Paint correction, two stage From CHF 1,900
- Ceramic coating, five year From CHF 2,400
- Paint protection film, full front From CHF 3,800
- Full body film From CHF 8,900
Storage & Care
Climate‑controlled, monitored storage with battery conditioning and monthly exercising. Cars are collected and returned in enclosed transport.
- Storage, per month CHF 420
- Monthly exercise and check Included
- Collection or delivery, local CHF 180
- Insurance valuation CHF 350
How We Sell
Three rules, no exceptions.
A dealer's reputation is the sum of the cars it sold to people who could not check. These rules are printed on every sales contract and apply to every car regardless of price.
i.
The report comes first
The 140‑point inspection is published on the listing before the price. If it lists a fault, the fault is either fixed before sale or priced in and stated. A car we would not report on is a car we do not sell.
ii.
Fourteen days to change your mind
Any car may be returned within fourteen days of delivery for a full refund, less transport, provided it comes back as it left. In three years the return has been exercised nine times.
iii.
We will tell you where else to sell
Some cars are worth more at auction than on our floor. Where that is true we say so and introduce the owner to Assaf Auctions, and we take no fee for doing it.
Contact
Tell us the car, or the problem.
Sales, sourcing and advisory enquiries reach the showroom desk directly. Workshop bookings, storage and export go to the service office. Financing for any car in stock is arranged through Assaf Finance, with terms quoted before you visit.
Assaf Auto FZ‑LLC, Dubai. A wholly owned house of Assaf Industries. Prices are in Swiss francs, include the published inspection report and twelve‑month mechanical warranty, and exclude duties, registration and delivery. Stock and prices change weekly.
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